Creating a Social Media Marketing Plan

7 Steps to a Social Media Marketing Plan

Social Media Marketing Plans differ from person to person and company to company and ultimately purpose to purpose. Online there are many websites, blogs and informational videos/slideshows that claim they know what is best in regards to Social Media Marketing. One such slide show was called 7 Steps to a Social Media Marketing Plan (Source). At first this slide show doesn't seem to get to the point and is very image heavy with little content. However after the first few slides the slideshow gets down to business about 7 of the most important components to a successful Social Media Marketing Plan.

The 7 Steps:

Objectives- What we want to achieve

Audiences- Who we are trying to reach

Assets- How we will fund said objectives and marketing (Not just $$$, but people power too!)

Tactics- A strategy on how to achieve said objectives

Big Ideas- Ultimate goals over time and milestones along the way

Measurement- Being able to measure success and failure of various tactics and objectives

Rinse, Repeat- Sticking with it

This slideshow agrees with what has been posted by the instructor, but is incomplete in comparison (Source). No one strategy can stand alone, however this list of seven steps for a Social Media Marketing Plan is fairly solid as it does cover the main components (Source).

It only forgets:

Review of Social Media of Similar Organizations - Researching what others have done

Relevant Goals of Target Audiences - Goals of the audience we are trying to reach

Proposed Content - What types of content we will use to reach the target audience

Proposed policies concerning Transparency, etc - Deciding what will be used in marketing campaigns, and how to handle negative feedback and mistakes when they occur.

The Assignment:

To cook up a Social Media Marketing Plan at LCCC for our Business Division as per the parameters set forth in the 11 steps listed above (Source).

My Opinion On The Assignment:

I think this assignment is a good one as it outlines what is needed from the beginning. The only part of this project that is discouraging is that it is about a department at the school. It is harder to get into doing a project about something I haven't chosen myself, but I think it will be fine. I do like the fact the instructor is allowing us to give constructive feedback because it makes an online course feel a little more interactive than it normally would.