Disney: Social Media Marketing

The Walt Disney World Company has many avenues of social media. Multiple accounts on Facebook, Twitter, LinkedIn, Youtube, Blogs and their own exclusive social media outlets such as D23 and Disney Insider.

Disney Facebook

Disney has quite the presence on Facebook. Different departments and entities of Disney have their own Facebook pages in order to reach their followers/customers. Just to list a few: Disney, Walt Disney World, Disney Pixar, Disney Store, Disney Baby, Disney Channel, Disney Mobile and Radio Disney. In fact this is the tactic that most of their social media usage seems to follow. By diversifying their Facebook presence, Disney is able to reach multiple customers and followers on different levels. The level of interaction is also diversified based on which Facebook the follower is following. So the user gets to choose what type of updates they want to see. Disney has between 100,000 and 29,000,000 likes depending on what specific Disney Facebook they are following.

Disney Twitter

Disney also has the same approach with Twitter. With multiple feeds and reaching followers with specific tweets dependent on the needs and wishes of the follower. The different feeds on Twitter include: Disney, Walt Disney World, Disney D23, Radio Disney, DisneyParks, Disney Pixar, Disney Store and Touring Plans. Each of Disney's Twitter accounts has between 2000 and 2,000,000 followers depending on the channel. Twitter even has a twitter feed for Disney D23, which is an exclusive club within Disney that offers discounts and special events for members. We will look more into D23 later on.

Disney LinkedIn

Disney's presence on LinkedIn is again, diversified by the group it is geared towards. This includes: The Walt Disney Company, Walt Disney World, ESPN, ABC News, Disney Pixar, Disney Store and Disney Imagineering. With Employees LinkedIn ranging from hundreds to thousands, and with followers holding similar numbers, people are still showing not only wish to work for Disney, but even what department or subsidiary.

Disney Youtube

Disney also has a similar presence on Youtube with the same diversity in reaching it's audience. Disney has Youtube Channels for : Disney, Disney Parks, Radio Disney, Disney Store and Disney Pixar just to name a few. The number of views range between 2000 Channel Views and 3,000,000 Channel Views.

Disney Insider: Blogs

Disney also has it's own system of information on it's website including blogs that also focus on specific audiences. The Blogs Disney offers are: Disney Parks, Disney Insider, What's Hap-pin-ing, Vinylmation, Walt Disney Family Museum and Movie News. Most of the blogs are linked to other Disney social media outlets.

D23

D23 is Disney's exclusive club where users have to pay for membership. However, in this case you get what you pay for. From magazines, special membership gifts, exclusive merchandise, special events, exclusive web-access and exclusive e-newsletters there is a lot to gain from being part of D23. It costs $34.99 for a silver membership, and $74.99 for a gold membership. It is well worth the money if you are a true Disney fan.