Social Media Marketing can be tricky business especially for those new to the market. Some people have said the only bad publicity is no publicity, however some Social Media Marketing stunts have been very damaging.
5 Don'ts In Social Media Marketing
1.) Don't LIE! Misleading potential customers only leads to customer dissatisfaction. Remember word of mouth is a big part of social media marketing, so what one customer relays to another will definitely be of impact. (Source)
2.) Don't SPAM! When engaging customers through social media, remember it is a long term relationship. Trying too hard and too frequently in short periods of time can cause potential customers to lose interest and even complain to others about your social media marketing tactics. (Source)
3.) Don't ACT LIKE A ROBOT! (Or use one...) This goes hand in hand with spam but it is on another level. This is where the personality leaves the marketing and most attempts at social media marketing becomes repetitive. This includes Re-Tweets and even adding automated followers and friends to look more appealing. (Source)
4.) Don't FORGET TO MEASURE RESULTS! How do you know how well your attempts at social media marketing are doing if you do not measure the results? Measuring results can help show what works and what doesn't and it is more than just how many people like your page or have declared themselves as followers. (Source)
5.) Don't FORGET TO UPDATE! If your status/twitter posts and so forth are stale and haven't moved or changed information in a while, chances are your social media marketing attempts have also gone stale. Keep information up to date so customers know what is currently going on so they feel included. Offering the feeling of being included is more appealing and draws customers in closer and builds loyalty. (Source)
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